Monday, 21 February 2011

Sustainability - Packaging


I have come up with a solution to the packaging net design solution.  I have now started to consider the design taking elements for my initial design ideas.  Initial I have looked at the side design before the top. I have focused here on the layout of type either left or right aligned; I have also considered hierarchy and the overall tightness and connection between all the elements. As part of a food product it was imperative that I ensure I included products information on calories etc so I created my own for this element.  I need to consider where this will go on my design.



I have started to start to think about the tops of my box design.  The supermarket logo is currently in grey but this is to represent a die cut. I wanted to use this as a die cut to so you could see in to the box.  The top of the box only includes this and guidelines. The reason for this is if the boxes are staked up this is not the first thing our will see, it will be the side.  I have made the overall focus to be here as this the part that will be in plain few.  The back element is quite simple has ingredient information bar code ad smaller product description.  I have played around with different colour here too.  I want it to represent the product in some way.



Here is the net of my product, and how the design would have to be placed for print.



For my candle packaging I have also considered the net.  This net is simple compared to the there packaging.  The main part of the design is at the top and will be double sided.  I have tied in the previous design so the supermarket brand has its own unique style, which can be taken right throughout all products.  I have used a similar layout to the previous packaging and have considered colour palette in relation to the product.






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