I have started to think about how to make the quotations about reusing carrier bags should look. I have take through the idea form the logo using the bloc out letters, but have looked at using different size type and layout. I wanted to be quite playful with the type so that it was quickly in concept and look. I have played around with the colour using a bright modern eye catching palette.
I have created digital mock-ups of the direct mailer and carrier bag with the type ideas that I came up with.
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