I have started to thing more about the type used on my carrier bag, how it is laid out in respect to the direct mailer, and the overall look of the bag. Here is the initial experimentation with the layout of the type, taking through a select few of the pastel pantone colours i have previously selected. I have carried through the logo type, as its fresh modern and nice to look at. In relation to the idea of the direct mailer, i though not everything needs to be literal to grab attention, leaving elements covered adds to the excitement of unearthing the product and its message and its goal!
I am started to really like my bag design. i previously considered a plastic bag, but i think this particular design will work for a bag for life concept on a cotton bag. Not loosing the idea of a plastic bag i could take elements of the main design and implement with the plastic carrier bag design.
Here is my initial ideas for the plastic versions of the carrier bag. Im liking using the bigger type so it makes a bigger statement and impact.
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