I have taken in to consideration that the direct mailer has to grab the attention of the intended target. I have considered layout etc and ways to grab the attention of the target. I was trying to think of slogans etc to do this, but then I started to make things very complex. I thought what am I trying to do???? Im trying t encourage the target to reuse carrier bags... a simple message to get the mesage across impactful and clearly.... so i decided that i would use: REUSE YOUR BAGS.... and on the reverse will give tips on how to reuse your bag!!
I have created digital mock-ups of the direct mailer and carrier bag with the type ideas that I came up with.
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