Sustainability

From my briefing for my sustainability module, I have been given a choice of briefs to tackle.  Once a brief had been chosen I hand to start to think about initial ideas and approached to the brief and write a proposal.  Here is my proposal for my chosen brief:

Proposal

The brief I have chosen to take forward is the launch of a supermarket that sells quality foodstuffs and household products in an ethic and sustainable way.

Brand Identity

I want my brand identity to say sustainable is a modern way.  I want the logo reflect the meaning of my chosen brand name. I have chosen Pure and Unearthed, as possible brand names.  I will explore their meanings and gather imagery relating to them.  The imagery will allow me to look at colour shapes textures. I will also collect imagery of logos that I like to create an inspiration board.

Direct Mailer

My idea is to create a direct mailer, which can be used again, taking away the issue of junk mail.  The direct has been given a main objective but then another purpose.  I want the direct mailer to be constructed in a way, which allows it to become the free branding paper/ sack.  Hopefully, this will give the target audience the incentive to approach the supermarket, and start to think sustainable!! I will look at current examples of direct mail, explore their positive and negatives.

A free paper bag/sack, which is compostable

Currently we are seeing a lot of reusable solutions to supermarket bags, to promote reusing them.  Looking at current solutions, will allow me to explore materials, designs etc so I can create an idea of how I will look at design my bag/sack solution.  I need to explore material so that I can create a solution, which will allow me to produce my direct mail solution.

Packaging

Packaging is becoming more sustainable with companies such as Kenco leading the in change.  For my research I will look at sustainable packaging design, looking at currently solutions material etc.  I want to redesign the packaging of something which I feel is heavily over packaged and simple doesn’t need to be. I will gather two existing food packaging and a household product packaging, and will redesign them, to fit in within the new brand.  I will take part the packaging looks at how it’s over packaged, and will look to create a more sustainable solution from materials, amount of packaging used and the design of the packaging.

Throughout each of the design solutions, the brand will be carried over through shapes, colour palette, typography.  Hopefully this will create a recognisable brand to the target audience. First Impressions count to make a success.