Epson Save Paper Direct Mail
A screwed ball of paper, discarded because of a typical printing
Error (offset text, jammed, smudged etc), was prepared for new
customers containing our message of ‘perfect printing’ from
Epson. Each personalised letter promoted a particular model
chosen for the business type. All were underpinned by the
environmental impact of paper waste.
I really like this idea from Epson. I like how this have gone down a different route and moved away from the traditional nice and need approach. The message clearly comes across very well. They have directed a particular message to a direct client, to educate them in ways to save the use of paper. I think the approach they have taken to educate their clients about sustainability.
The risk with this kind of direct mail is you can’t guarantee that the product will be used for purpose. But this direct mail doesn’t have another use, however you could reuse the box the direct mailer comes in. The materials used from what I can see, specifically for the box looks like it has been produced using sustainable materials. I think the concept is really clever. It definitely communicates a strong message from the company. My direct mailer is more to promote the brand and to encourage the consumer to visit the supermarket. Almost like giving them a sample. Think along these lines I'm going to look at how companies who distribute free samples package these to give myself some ideas for my own solutions.
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