I have looked at these pieces examples as they relate well to my initial idea for my direct mail. I want my direct mail piece, to reform as my bag solution to the brief. The direct mailer has more than one use so that it is reused and not thrown away. These examples how apiece of simple packaging etc and be made in to something else.
Steve Haslip's HangerPak comes from a slightly different point of view; his packaging design turns in to something you can use with what comes inside (as long as that's a t-shirt). Even if a cardboard hanger has a limited lifetime, it still gets an extra life cycle instead of going straight from package to recycling bin (or, worse, the landfill). This project won First Prize in the D&AD Student Awards 2007 category 'What else do you do?'.
This idea of packaging = product sure isn't limited to lighting, though. Dutch designer David Graas dreamed up a line of furniture made from cardboard that transforms from flat packaging to three-dimensional furniture that makes very judicious use of the cardboard -- the end product is virtually zero-waste. There's a stool that goes with the chair pictured here.
This really inspires my ideas for my direct mailer will work very well. It’s achievable and could be a great solution to the brief. I was looking at laser cutting as an alternative to my logo idea and packaging. This could be implemented through the bag solution and direct mal as well.
No comments:
Post a Comment