Epson Promises Direct Mail
The ‘New Year Promises Superior Printing’ Calendar had new and
Existing customers in mind. The attractive design included a different
Promotion each month; a year long reminder of the brand, products
and services. Functional, creative, sales focussed and cost effective.
I really like this idea from Epson. The calendar idea is quite obvious as a concept, but I like how they used it to inform the consumer of different promotions the company is offering. The most striking part is the use of type. They have used the type and replaced the black type with colour, which when read spells out the month it represents. I really like this it took me awhile to realise the idea of this, as you read instantly the message before making the connection with the coloured letters.
The risk with this kind of direct mail is you can’t guarantee that the product will be used for purpose. Me personally would use it for the concept factor. However others may not see the significant of it and it may be thrown to the side. I like the idea of the direct mailer having a number of purposes one to tell the consumer about the products and then to be reused for another. This is the approach I want to take with my direct mailer design. Looking at it from sustainable point of view it doesn’t look like this product could be recycled. I think this because of the glossy nature of the product; it possible uses a gloss varnish. Also the inks depending on the type could also create issues with the sustainability of the product. If I were to redesign this, I would consider using a recycled paper stock, to give the calendar a nice natural texture. I would use non-toxic inks, maybe something water based. For the type I think using screen-printing technique would give a nice rough look, but to also carry through the texture of the paper through the ink, creating a more tactile solution.
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