Sunday, 23 January 2011

Sustainability - Logo Development

I have started to develop my logo digitally.  I wanted the type to very simple, natural, with no sansserifs etc.  From developing my inital ideas i thought it would be best to create my own typeface.  But i did look at some typefaces to see if there was a suitable style i could use:






To create my own typeface, I created the outlines for the type by using the pen tool.  I created the type from teh sketches that i drew. The type i drew was very rounded, and i have tried to replicate this with the digital type. Once i had created the outlines of the type using the pen tool, i started to look at compisition of the capital D. 


I realised that on this composition of the type with the capital D almost looks like a garden spaid! Creating this was a complete accident, i never see this visually in my hand sketches.


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