On my ideas was look at revealing, unearthing, and looked at the idea of opening a present and revealing it. I took the idea of a ribbon and realised it look like a Letter E. I started to create ideas around this concept. On discussion with peers, I decided to take this idea further to developed. I also started to think about materials process that I would like to use. I wanted there to be a certain look and fell to the brand, which would scream out sustainability in a modern way. I started to think about laser cutting and deep embossing. This allowed me to look at created an identity eliminated ink but exploring other material and processes. I gathered a range of imagery on laser cutting.
On seeing this image, I could start to visualise how my whole brand would look.
I have started to think about how the brand would look if the logo was laser cut. This process could be applied to all the design solutions to the whole brief. And could fit I with my visual ideas of the whole brand.
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