Sustainability - Compostable Paper/Sack Solution

This is my final design for my bag for life, which will be in my direct mailer.  I have sent the proofs away for print.  This is the proof from the company who is printing my design.

Sustainability - Packaging

I have taken my original designs and tweak them a little bit. I have make the logo align with the type as it was originally too small and unlegable. I have made these amendments to my design. 

I have also started to think about my 3rd piece of packaging.  Rather than thinking about the product then the packaging, i had created the packaging design and then based the product around the uses of packaging.  I have settle on a vegetable all-sorts.  Its a box of a range of vegetables for different meals or seasons, and the vegetable would vary depending in this.

  I have created the design to match the design of the other product which create a nice modern house style branding for the supermarket.

Sustainability - Packaging

I have come up with a solution to the packaging net design solution.  I have now started to consider the design taking elements for my initial design ideas.  Initial I have looked at the side design before the top. I have focused here on the layout of type either left or right aligned; I have also considered hierarchy and the overall tightness and connection between all the elements. As part of a food product it was imperative that I ensure I included products information on calories etc so I created my own for this element.  I need to consider where this will go on my design.

I have started to start to think about the tops of my box design.  The supermarket logo is currently in grey but this is to represent a die cut. I wanted to use this as a die cut to so you could see in to the box.  The top of the box only includes this and guidelines. The reason for this is if the boxes are staked up this is not the first thing our will see, it will be the side.  I have made the overall focus to be here as this the part that will be in plain few.  The back element is quite simple has ingredient information bar code ad smaller product description.  I have played around with different colour here too.  I want it to represent the product in some way.

Here is the net of my product, and how the design would have to be placed for print.

For my candle packaging I have also considered the net.  This net is simple compared to the there packaging.  The main part of the design is at the top and will be double sided.  I have tied in the previous design so the supermarket brand has its own unique style, which can be taken right throughout all products.  I have used a similar layout to the previous packaging and have considered colour palette in relation to the product.

Sustainability - Packaging

I have also started some initial ideas and concepts for the packaging design.  Here are some of my initial ideas and thoughts.

Also i started to think about my ideas for a candle packaging. I started to think about the shaped and idea of creating holes out to fit the candle.  i did some experimentation until i came across the concept i would take forward as my packaging solution.

Sustainability - Packaging

For my packaging i have decided to focus on repackaging candles, a bakery product but my final food is still up in the air. For my direct mailer i used the concept of folding paper to create it.  This was my approach to sustainability trying to be creative and eliminating all the badness of inks etc.  I wanted to carry this through to my packaging.  Here is the photos i took to experiment with paper folding to try and create packaging solutions.

Sustainability - Compostable Paper/Sack Solution

I have started to thing more about the type used on my carrier bag, how it is laid out in respect to the direct mailer, and the overall look of the bag. Here is the initial experimentation with the layout of the type, taking through a select few of the pastel pantone colours i have previously selected.  I have carried through the logo type, as its fresh modern and nice to look at. In relation to the idea of the direct mailer, i though not everything needs to be literal to grab attention, leaving elements covered adds to the excitement of unearthing the product and its message and its goal! 

I am started to really like my bag design. i previously considered a plastic bag, but i think this particular design will work for a bag for life concept on a cotton bag.  Not loosing the idea of a plastic bag i could take elements of the main design and implement with the plastic carrier bag design.

Here is my initial ideas for the plastic versions of the carrier bag.  Im liking using the bigger type so it makes a bigger statement and impact.